THE RESET

EVENT RECORDING

Design and Colour for the post-pandemic consumer.

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The speakers.

At our latest event, we invited international publisher David Shah, who we have had the pleasure of working with for over 30 years, to present his perspective on design and colour for the post-pandemic consumer.

We inhabit an upside-down world. Thanks to the global effects of Covid-19, nothing is what it was and nothing is as it seems. We live in a frameless society. Is it “reset” or is it “back to where we were”?  Of course, change was already on the horizon for the fashion industry, but the tempo has been upped. Casualisation, once seen as a dress-down Friday option, now permeates every aspect of life – morally, socially and politically. How do we live in a future without rules, where there is greater opportunity and diversity but far less certainty? David Shah presents a new set of perspectives in a polarized world and shows how colour will be the biggest factor in re-introducing us to designed product in a post-Covid-19 world.

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Justin Duffy
Senior Menswear Project Manager

BDA LONDON

David Shah
Publisher & CEO

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Rachel Woodfine
Trend & Publications Project Manager

BDA LONDON