NEW VS KNOWN

RECORDING

How fashion brands can strike a perfect balance in the range - from the safety of  known products to the excitement of new designs

Your hosts.

While the fashion industry continues to navigate through unpredictable times, it's become even more important to find the optimum balance in the range build - from the safety of the best sellers to the excitement of new designs - to stay relevant to customers' needs.

In this session, we shared practical guidance on how fashion brands can pivot, adjust their offer as well as identify new opportunities to provide customers with the products they'll want to buy. We took a look at some best practice in the industry and shared how brands have been able to flex and offer broader product categories in the midst of uncertainty.

Watch our webinar as we explore what matters to the consumer now in the context of product, the new priorities, and how you can stay relevant. 

Justin Duffy
Senior Menswear Project Manager

BDA LONDON

Terrie Isaac
Senior Trend & Womenswear Project Manager

BDA LONDON