THE ATHLEISURE EVOLUTION

EVENT RECORDING:

The acceleration of athleisure, what this means for fashion brands and how to stay relevant with customers

Speakers.

Athleisure is not a trend. It’s a change in attitude, and a means of adapting to our evolving lifestyles. Over the past year, the uptake of leisure-oriented clothing accelerated exponentially, as millions sought the comfort and versatile nature of athleisure apparel at home.

What began as the subtle bridging of casual, leisure, and activewear, has evolved to envelop every single aspect of the fashion and lifestyle industry. However, there isn’t a one-size-fits-all solution for introducing or developing athleisure within your business. The complex needs of your customer must be taken into account in order to build your range with clarity and purpose.

In our latest webinar, we unpacked the evolution and acceleration of the athleisure movement, revisited our key athleisure customer groupings, and examined the emerging developments across the industry.

Justin Duffy
Senior Menswear Project Manager

BDA LONDON

Gwyneth Holland
Futurist and Consumer insights

BDA LONDON

Terrie Isaac
Senior Trend & Womenswear Project Manager

BDA LONDON